PizzaExpress Film Club

PizzaExpress

Lime recently helped PizzaExpress to launch a brand new campaign called, PizzaExpress Film Club. This was an on-pack led promotion, which ran on 1 million pizza boxes across their entire ‘At Home’ pizza range, offering consumers a film with every pack, in partnership with wuaki.tv.

Pizza is the favoured choice for friends, getting together for a big night in, so offering a complimentary movie made perfect sense. As digital download sales look set to surpass traditional DVD sales in the UK for the first time in 2016 , it couldn’t be a better time to launch this exciting and innovative offer.