Mad Max game & Rockstar

mad max

On behalf of Warner Bros. Interactive, Lime brought on Rockstar Energy Drinks as an official brand partner for the game release of Mad Max. The campaign, a first in the gaming sector for Rockstar, included a nationwide experiential activity during Fresher’s Week across 10 Universities and gaming exhibitions. This was supported with integrated online activity with featurettes of the game branded Rockstar embedded within their own website and a heavy social media campaign running for 3 weeks.