Hovis & Trolls


Working on behalf of Twentieth Century Fox, Lime coordinated a partnership with Hovis® Best of Both® to celebrate the theatrical release of Trolls.

 The colourful and playfulness of the film was perfectly matched with Hovis® Best of Both®, which recently benefitted from recipe improvements and a fresh new packaging design. The colourful on-pack takeover will give one lucky shopper the chance to win a family holiday to LA where they will visit DreamWorks Animation and Fox studios.

In addition to the promotion being supported on eight million packs, the campaign was also pushed through digital advertising and sampling events running across the UK, ensuring the collaboration was unmissable.