On behalf of our client, Entertainment One, we created a Gloriumptious and Gigantuous campaign with Bensons For Beds and the film ‘The BFG’. Based on the Roald Dahl classic bedtime story, The BFG offered a perfect family-friendly synergy with the Bensons brand.
The partnership helped to promote their Comfort Stations in stores, where consumers could find their perfect mattress. The campaign was communicated via a series of TV and cinema spots over the Summer, plus impactful and giant sized POS in stores and website & social coverage.
In addition to the chance of winning a trip to California, consumers could also look to win tickets to The BFG Film Premiere and exclusive BFG film merchandise.