Baywatch & Shockwaves

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Get the summer beach look with BAYWATCH & Shockwaves

To celebrate the release of BAYWATCH, Lime on behalf of our client Paramount Pictures ran a campaign with Wella Shockwaves, the number one salon brand in Europe, with a huge campaign targeting their key demographic 18-24 year old male and females to promote their ‘Beach Heroes’ range of hair product. The activity included limited edition packaging; fabulous retail activation across major retailers; advertising; Vlogger campaigns and social and digital overlays.